VISION FOR QUEENSLAND CATERING SERVICES
“To pursue service excellence by establishing a highly acclaimed catering service that sets industry benchmarks in Stadium, Venue & Event catering. A service regarded by our Clients as an integral part of their event. We aim to exceed culinary expectation in an efficient and effective manner and assist the event organisers achieve each event’s full potential.”
STRATEGY FORMULATION
Mission Statement for Catering Cervices
QCS will be recognised as the industry leader by consistently providing service excellence to all patrons including: General Admission, Corporate Clients, Members and Function Patrons; on both Event days and for Functions. Our success will not be a matter of chance, but of commitment to the core values that distinguish us:
- Customer orientation – we listen to our customers and respond to their needs.
- Quality – we provide quality in everything that we do.
- Equipment – we invest in equipment to enhance our productivity and effectiveness.
- Innovation – we take personal initiative for constructive change.
- Integrity – we conduct ourselves ethically, respect the dignity of the individual and are responsible community citizens.
- Teamwork – we work as a team across all functions and businesses, and enjoy what we do.
- Community minded – we are responsible members of wider community.
Partnership Approach with Clients
QCS will provide service excellence, do our jobs well and give value for what we charge. Not only will mutual trust and respect develop, but satisfaction and a fair reward will result.
For all patrons, catering is an expected and integral part of their overall event experience, impacting heavily on their perception of their enjoyment of a specific event. Quality catering is therefore essential in securing repeat business, particularly in the case of corporate clients. QCS recognises the role it plays in the overall event or corporate “experience”. To achieve this, QCS will deliver on its commitment to our core values ensuring ongoing success.
QCS Core Values
Customer Orientation:
Service excellence is more than just about having the right staffing levels, it requires an organisational culture that recognises that every customer served is just as important as the one before or after, and that every interaction with a patron impacts on the reputation of QCS and its venue partners. To build this culture, QCS has a formal training and quality assurance program that ensures all staff understand the values and standards of the organisation. Ultimately however, organisational culture is driven from the top down, hence the QCS management team’s high level of hands-on involvement. This enables the management team to lead by example and to monitor service standards to ensure the experience for customers is timely, dependable, well received and of high quality which is designed to win the customer’s loyalty and repeat business.
Quality Excellence:
From general admission to fine dining, QCS seeks to set industry benchmarks for quality at multiple levels including, utilising quality ingredients, enforcing strict quality assurance procedures over food preparation and maintaining a high level of attention to detail for product/outlet/staff presentation.
Equipment & Investment:
Investing in equipment has always been fundamental in the QCS operation and has been paramount in the success and expansion of the company. QCS is proactive and forward thinking in equipment purchases and investment. For this industry it is especially important that we invest in what is needed to the job efficiently and effectively, rather than relying on a decision handed down from a corporate office and being based solely on a fiscal cost-benefit analysis, as you cannot place a simple monetary value on customer and client satisfaction. It is a proven philosophy that has ultimately lead to benefits in the long term.
Innovation:
Aligning with shifting consumer demands creates new opportunities to increase per capita spending and add to patrons overall event experience. Hence, it is imperative that menus and service offerings are constantly reviewed to ensure they match changing tastes and food styles. Increasing public demand for contemporary and “non-traditional” cuisines, the shift towards “lifestyle” eating choices and innovative seating/catering packages attracting a broader corporate market, all offer opportunities to increase catering revenues.
Integrity and Teamwork:
QCS is committed to continual develop of a culture which requires adherence to ethical, legal and environmental standards, with the maintenance of enjoyable, safe and healthy working conditions in all areas and facilities. Employing, enabling and developing team members who are accountable, customer focused, personable and highly skilled; and management which is accessible, empowering, simple and governed by mutual respect.
Community Minded:
QCS is dedicated to giving back to the wider community in which it operates. QCS and the Cronk family actively contribute to various charity groups and have organised a number of community events to raise funds for charities.
QCS funds and runs these charity days with product support from our suppliers and staffed internally by volunteers. Along with benefit to the guests and charities, there are many other positives including team member personal growth through volunteering and building ties to the local community.
